Pakk Academy
  • Welcome to the Pakk Academy
  • School of ERP
    • Introduction to ERP Systems
    • Purchasing and Demand Planning
      • Demand Planning
      • Suppliers
      • Purchase Orders
    • Sales Order Process
      • Line Concepts: VAT, Discounts, and More
      • Commitment of Stock
      • Dispatch Process
    • Invoicing and Payments
      • Generating Invoices
      • Handling Credit Notes
      • Managing Payments
      • Payment Disputes and Adjustments
    • Inventory Management
      • Stock Movements and Adjustments
      • Stock-Takes and Cycle Counting
      • Managing Stock Levels
      • Handling Overstock and Deadstock
    • Bookkeeping and Accounting
      • Recording Transactions
      • Reconciling Accounts
      • Financial Reporting
      • VAT Reporting and Compliance
    • Integrating Business Functions
    • Practical ERP Workflow Examples
      • Purchase-to-Pay Process
      • Order-to-Cash Process
      • Inventory Lifecycle Example
    • Best Practices
  • eCommerce Advice and Tips
    • New Store Owners Have the Wrong Priorities
  • eCommerce Launch Mega Checklist
    • Shipping
    • Payment
    • Customer Service and Information
    • Reviews
    • Legal and Compliance
    • Design, Site Function and Brand Message
    • Product Discoverability
    • SEO/Webmaster/Analytics
    • Merchandising and Content
  • The Maths of eCommerce
    • Markups and Margins
    • VAT Rounding
    • Stock Ordering Maths
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eCommerce Launch Mega Checklist

Whether this is your first e-commerce business, or you're a seasoned pro, you'll end up going through the same mental checklist of steps before, while and after launching your site.

We've tried to bring all these steps and actions points together into one big (huge) launch checklist that you can use whether you're launching a totally new business, a new brand or even just a new site for an existing business. Of course, depending on which of these apply to you, you may already have a lot of this in place - in which case just tick it off an move on.

This list is always going to be incomplete, so if there's something glaringly missing please let us know and we'll add it. It's a living document, so we'll leave a note here of when it was last updated.

This list is not specific to Pakk, so can be used as a reference for launching on any platform. However, it's worth noting two things:

  1. This list is somewhat opinionated (a bit like Pakk). We have our approach to e-commerce and a lot of that is codified in this list. Feel free to ignore any of it if you feel it's wrong.

  2. Pakk specific implementation details appear in italics after each point.

Suggestion: Print this list off and tick off the tasks once they're complete

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Last updated 7 months ago

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