Pakk Academy
  • Welcome to the Pakk Academy
  • School of ERP
    • Introduction to ERP Systems
    • Purchasing and Demand Planning
      • Demand Planning
      • Suppliers
      • Purchase Orders
    • Sales Order Process
      • Line Concepts: VAT, Discounts, and More
      • Commitment of Stock
      • Dispatch Process
    • Invoicing and Payments
      • Generating Invoices
      • Handling Credit Notes
      • Managing Payments
      • Payment Disputes and Adjustments
    • Inventory Management
      • Stock Movements and Adjustments
      • Stock-Takes and Cycle Counting
      • Managing Stock Levels
      • Handling Overstock and Deadstock
    • Bookkeeping and Accounting
      • Recording Transactions
      • Reconciling Accounts
      • Financial Reporting
      • VAT Reporting and Compliance
    • Integrating Business Functions
    • Practical ERP Workflow Examples
      • Purchase-to-Pay Process
      • Order-to-Cash Process
      • Inventory Lifecycle Example
    • Best Practices
  • eCommerce Advice and Tips
    • New Store Owners Have the Wrong Priorities
  • eCommerce Launch Mega Checklist
    • Shipping
    • Payment
    • Customer Service and Information
    • Reviews
    • Legal and Compliance
    • Design, Site Function and Brand Message
    • Product Discoverability
    • SEO/Webmaster/Analytics
    • Merchandising and Content
  • The Maths of eCommerce
    • Markups and Margins
    • VAT Rounding
    • Stock Ordering Maths
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  1. eCommerce Launch Mega Checklist

Product Discoverability

  • Quick global search should allow finding product by keyword from anywhere in site. Pakk sites have global search by default.

  • Main product navigation menu should have 5-7 links, corresponding to the main sections or departments on your site. Pakk sites autogenerate the main menu - make sure you have 5-7 parent categories.

  • Don't have an infinitely nested category hierarchy if you can avoid it - 2 to 3 nested levels at most. Pakk product navigation menu goes shows only 3 levels deep.

  • Product category views (lists of products) should offer useful sorting and filtering (on pertinent product attributes). Pakk sites implement functional filter bars on category views.

  • Do you allow customer to mark products as favourite or create a Wishlist? Pakk sites allow this by default

PreviousDesign, Site Function and Brand MessageNextSEO/Webmaster/Analytics

Last updated 7 months ago