Design, Site Function and Brand Message

Guide to Creating Visual Style and Branding in Pakk

• White background. Minimal coloured text. No more than 3 fonts. No more than 3 brand colours. Legible body text. Pakk won't let you do anything else.

• Clear footer with: secondary menu for important site areas, logo, company address, legal and contact details, copyright message. Pakk sites - create footer menu in site setup. Company details are displayed automatically - make sure they are correct in your account setup

• Some sort of top menu in the header with links to prominent pages/sections around the site (e.g delivery page, contact page, content homepage). Pakk sites - configure the aux bar menu in site setup.

• Your brand primary colours sprinkled subtly throughout the site (buttons, links, etc) but not overkill. Pakk sites - just set the brand colours in the site setup, Pakk does the rest.

• Your logo should be displayed prominently but subtly around the site (e.g. header and footer). Make sure the resolution is good and it scales well across devices - a sharp logo is really important. Pakk sites - just set the logo in the site setup, Pakk does the rest.

• Choose fonts that represent your brand but are easy to read. Use no more than 3 fonts (headers, accents and body text), but preferably 2. Make sure they are used in a consistent way in terms of sizing, font weight, style etc throughout the site. Pakk sites - just set your brand fonts in the site setup, Pakk does the rest.

• Decide on a few (2-5) "unique selling propositions" and display them prominently in banners/blocks/widgets around the site. Keep it short and to the point. Pakk sites - fill your USP points in site setup, Pakk does the rest.

• Make sure your site functions and displays well across smartphones, tablets, multiple desktop browsers and alternative devices like TVs. Pakk sites - this is taken care of for you.