> For the complete documentation index, see [llms.txt](https://academy.pakk.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://academy.pakk.io/ecommerce-launch-mega-checklist/design-site-function-and-brand-message.md).

# Design, Site Function and Brand Message

[Guide to Creating Visual Style and Branding in Pakk](https://pakk.io/post/visual-style-branding)

* White background. Minimal coloured text. No more than 3 fonts. No more than 3 brand colours. Legible body text. *Pakk won't let you do anything else.*
* Clear footer with: secondary menu for important site areas, logo, company address, legal and contact details, copyright message. *Pakk sites - create footer menu in site setup. Company details are displayed automatically - make sure they are correct in your account setup*
* Some sort of top menu in the header with links to prominent pages/sections around the site (e.g delivery page, contact page, content homepage). *Pakk sites - configure the aux bar menu in site setup.*
* Your brand primary colours sprinkled subtly throughout the site (buttons, links, etc) but not overkill. *Pakk sites - just set the brand colours in the site setup, Pakk does the rest.*
* Your logo should be displayed prominently but subtly around the site (e.g. header and footer). Make sure the resolution is good and it scales well across devices - a sharp logo is **really important**. *Pakk sites - just set the logo in the site setup, Pakk does the rest.*
* Choose fonts that represent your brand but are **easy to read**. Use no more than 3 fonts (headers, accents and body text), but preferably 2. Make sure they are used in a consistent way in terms of sizing, font weight, style etc throughout the site. *Pakk sites - just set your brand fonts in the site setup, Pakk does the rest.*
* Decide on a few (2-5) "unique selling propositions" and display them prominently in banners/blocks/widgets around the site. Keep it short and to the point. *Pakk sites - fill your USP points in site setup, Pakk does the rest.*
* Make sure your site functions and displays well across smartphones, tablets, multiple desktop browsers and alternative devices like TVs. *Pakk sites - this is taken care of for you.*

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