Pakk Academy
  • Welcome to the Pakk Academy
  • School of ERP
    • Introduction to ERP Systems
    • Purchasing and Demand Planning
      • Demand Planning
      • Suppliers
      • Purchase Orders
    • Sales Order Process
      • Line Concepts: VAT, Discounts, and More
      • Commitment of Stock
      • Dispatch Process
    • Invoicing and Payments
      • Generating Invoices
      • Handling Credit Notes
      • Managing Payments
      • Payment Disputes and Adjustments
    • Inventory Management
      • Stock Movements and Adjustments
      • Stock-Takes and Cycle Counting
      • Managing Stock Levels
      • Handling Overstock and Deadstock
    • Bookkeeping and Accounting
      • Recording Transactions
      • Reconciling Accounts
      • Financial Reporting
      • VAT Reporting and Compliance
    • Integrating Business Functions
    • Practical ERP Workflow Examples
      • Purchase-to-Pay Process
      • Order-to-Cash Process
      • Inventory Lifecycle Example
    • Best Practices
  • eCommerce Advice and Tips
    • New Store Owners Have the Wrong Priorities
  • eCommerce Launch Mega Checklist
    • Shipping
    • Payment
    • Customer Service and Information
    • Reviews
    • Legal and Compliance
    • Design, Site Function and Brand Message
    • Product Discoverability
    • SEO/Webmaster/Analytics
    • Merchandising and Content
  • The Maths of eCommerce
    • Markups and Margins
    • VAT Rounding
    • Stock Ordering Maths
Powered by GitBook
On this page
Export as PDF
  1. eCommerce Launch Mega Checklist

Design, Site Function and Brand Message

PreviousLegal and ComplianceNextProduct Discoverability

Last updated 8 months ago

  • White background. Minimal coloured text. No more than 3 fonts. No more than 3 brand colours. Legible body text. Pakk won't let you do anything else.

  • Clear footer with: secondary menu for important site areas, logo, company address, legal and contact details, copyright message. Pakk sites - create footer menu in site setup. Company details are displayed automatically - make sure they are correct in your account setup

  • Some sort of top menu in the header with links to prominent pages/sections around the site (e.g delivery page, contact page, content homepage). Pakk sites - configure the aux bar menu in site setup.

  • Your brand primary colours sprinkled subtly throughout the site (buttons, links, etc) but not overkill. Pakk sites - just set the brand colours in the site setup, Pakk does the rest.

  • Your logo should be displayed prominently but subtly around the site (e.g. header and footer). Make sure the resolution is good and it scales well across devices - a sharp logo is really important. Pakk sites - just set the logo in the site setup, Pakk does the rest.

  • Choose fonts that represent your brand but are easy to read. Use no more than 3 fonts (headers, accents and body text), but preferably 2. Make sure they are used in a consistent way in terms of sizing, font weight, style etc throughout the site. Pakk sites - just set your brand fonts in the site setup, Pakk does the rest.

  • Decide on a few (2-5) "unique selling propositions" and display them prominently in banners/blocks/widgets around the site. Keep it short and to the point. Pakk sites - fill your USP points in site setup, Pakk does the rest.

  • Make sure your site functions and displays well across smartphones, tablets, multiple desktop browsers and alternative devices like TVs. Pakk sites - this is taken care of for you.

Guide to Creating Visual Style and Branding in Pakk